The Beginning of Everything
In 2024, Pablo Casas left Spain with the intention of creating his own perfume brand in Switzerland.
Switzerland was chosen for what it demanded: a new language, a more challenging environment, and the real possibility of creating and shaping the project with his own resources.
After two weeks in Geneva without finding a job, the path led him to Crans-Montana, a high-altitude ski resort where a new chapter began.
Crans-Montana: A Prestige That Inspires
For five months, she worked as an office assistant in a high-mountain restaurant, with long hours and a fast pace.
Without regular internet access, many brand-related tasks and decisions had to be made on the street or on the way to work, taking advantage of specific moments of connection.
It was in this context that Maisons 25, inspired by the prestige that surrounded her, began to take shape, progressing in parallel with her daily work and a demanding routine in the middle of the winter season.
The Birth of Maisons 25
The name Maisons 25, defined even before the first flight to Switzerland, brings together two personal references: Maisons, in allusion to the paternal surname, and 25, the mother's birthday.
From that same period, the house's first two fragrances were simultaneously born: Magnus and Reine. Two compositions conceived as complementary poles.
Reine is an interpretation of femininity in its most essential expression. Magnus, a direct vision of masculinity.
Both marked the starting point and initial direction of the brand.
Present
Since its official launch in 2025, Maisons 25 continues to develop as an active project between Spain and Switzerland.
Over time, the brand has naturally integrated those who served as inspiration from the very beginning for Pablo, thus building Maisons 25 today as a family-oriented brand, where work is approached jointly, with a very ambitious long-term vision.